Have you ever gotten frustrated in a brick-and-mortar store and left your full shopping cart in the aisle before storming out? This same scenario happens online, where the average cart abandonment rate is 70.19% across all industries. Unlike in a…
You’ve got great ranking on Google, and people are coming to your site in droves. However, this begs the question: are they staying? High web page views on search engines don’t mean a lot if you have a high bounce…
There’s a common misconception that email copywriting just requires a few catchy phrases and flashy graphics to be effective. Wrong! Truth is, powerful email copywriting recognizes pain points, sparks interest, and gently guides readers toward action. But how will email…
Ecommerce email marketing can work wonders for your bottom line. In fact, many entrepreneurs rely heavily on their email lists when it comes to product launches, sales, clearances, and more. However, you need to know how to use ecommerce email…
There’s a common misconception that calculating lead conversion rates is an overly complex task best left to experts. But this is far from the truth. You don’t need to be a data scientist or marketing guru to calculate a lead…
You ran an email lead generation campaign and managed to get some quality leads – mission accomplished! Before you pat yourself on the back and consider the job done, you must know that there is a lot more work to…