Why Customer Retention Should Be Your Primary Focus

Why Customer Retention Should Be Your Primary Focus What’s more important for a business success – acquiring new customers or retaining existing ones? It’s a classic sales and marketing question and the one that doesn’t have a straight and simple answer. Though customer acquisition is the lifeblood of any company,...
Read more...

How To Create And Maintain Brand Loyalty

How To Create And Maintain Brand Loyalty You’ve put in the time and money to attract valuable, qualified, bottom of the funnel leads to your website. If your site is optimized properly, you’ve captured them with Hello Bar. What’s next? Just because someone raises their hand once – whether it’s to download a...
Read more...

4 Proven Methods to 5x Your Conversion Rate

4 Proven Methods to 5x Your Conversion Rate Generating traffic to your website is tough. Making the most of that traffic and transforming those visitors into paying customers is an even more challenging pursuit. Your website could generate thousands of visitors per day, but if these people don’t buy your...
Read more...

10 Ways to Leverage Email Marketing for Lead Generation

10 Ways to Leverage Email Marketing for Lead Generation Whether you spend your days focused on content strategy, graphic design, email marketing, or — more likely — a little bit of everything, we’ll bet lead generation is the underlying goal for almost all of your 9-to-5 tasks. While connecting your products and ideas to...
Read more...