That’s great. People are showing interest in what you have to offer, be it a content download or a newsletter sign up. But are they ready to buy? Probably not. These people are sometimes known as marketing qualified leads (MQLs) – they’re different from the rest... Read more...
In the digital era, videos are one of the most popular and effective tools for spreading brand awareness — and that’s not just an opinion, according to the most recent data from 2019: Video marketing increases revenue 49% faster than non-video campaigns. Brands that... Read more...
Lead generation is the problem every company is trying to solve. Without a steady stream of potential new customers, companies won’t meet their targets or be able to grow in the way that they want to. This is where content marketing comes in. A strong content... Read more...
Hello Bar has been live and kicking since 2010. It’s seen tens of thousands of users. It’s built hundreds of thousands of pop-ups. It’s generated millions of leads and ushered just as many click-throughs. But in all this time, there’s one thing that Hello Bar has yet... Read more...
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