Different Kinds of CTAs and How to Use Them Effectively

Different Kinds of CTAs and How to Use Them Effectively Most marketing professionals spend mere seconds creating calls to action (CTAs). You just need to write something short, snappy, and direct – right? Well, it’s not so easy. According to recent CTA statistics, CTAs surrounded by negative space could boost your...
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Converting Website Visitors into Leads [CRO Included]

Converting Website Visitors into Leads [CRO Included] Creating a stunning website that attracts visitors represents an excellent step toward marketing success. However, it’s not the be-all and end-all. To secure strong business growth and establish your brand, you’ll need to convert visitors into paying customers. So,...
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Data-Driven? How To Calculate Your Lead Conversion Rate

Data-Driven? How To Calculate Your Lead Conversion Rate The world of digital marketing is full of buzzwords and technical-sounding metrics designed to help businesses boost organic traffic and drive growth. While some of these metrics may seem a little pointless or superfluous, others could transform your marketing...
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Email Marketing For Beginners: A Complete Guide

Email Marketing For Beginners: A Complete Guide Email marketing is a marketing strategy in which emails are sent to an opted-in list of prospects and customers. Through email marketing, businesses can build rapport with their email subscribers, provide value and eventually turn those prospects into customers. Email...
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How to Attract Traffic That Converts

How to Attract Traffic That Converts Are your traffic figures sky-high? Do your landing pages attract visitors like moths to a flame? If so, you may be tempted to sit back and wait for the sales to roll in. We’re sorry to break it to you, but your work isn’t over. While generating website traffic is...
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