Exit Intent Popups Are Really Effective
The reason you see so many sites with an exit intent popup is because they are really darn effective. So effective in fact that they are one of the easiest ways you can immediately increase conversions and revenue. And, because adding an exit intent popup is so affordable, they are one of the highest ROI marketing tools you can use.
Why Does An Exit Intent Popup Work So Well?
Exit intent popups work so well because:
An exit intent popup grabs attention
You can choose different unit types, but exit intent popups usually really grab the attention of visitors.
An exit intent popup has high engagement rates
Like them or not, exit intent popups have very high engagement rates. So long as you provide value in your exit intent popups, you can usually get high click-through rates.
An exit intent popup is like a mini landing page
Just like a landing page, you can match the messaging, content or design to the pages that the exit popup is set on. This means higher conversion rates.
Because with solutions like Hello Bar, customizing an exit popup is really easy
Customizing a webpage is hard, and it’s time-consuming to create full landing pages. But, adding and customizing an exit popup is usually very quick and easy. You can customize an exit popup to match the page content, user behavior, or a variety of other things. Exit popup examples can be found all over the web by conducting a Google search or going to a few of your favorite websites.
Because exit popups are usually only presented to exiting visitors
Website traffic that is exiting is taking off to never be heard from again. So, even if you can convert a bit more of your of your exiting website traffic, you can significantly grow your business. An exit popup draws a visitor back in and, again, conversions from exit intent popups are very high.
What Conversions Can Exit Intent Popups Help Drive?
The quick and short answer is that exit intent popups can be used to help increase most conversions and hit most conversion goals. But, some exit intent popup examples and example use cases can be found below.
Increase Pageviews With An Exit Popup
An exit popup can increase your pageviews. If you make money from pageviews, this can mean a good bump in revenue and immediate ROI.
Recover Abandoned Carts
An exit popup can help you massively improve your abandoned cart rate as an online store. Simply remind visitors that they have products in their cart as they leave. You can use an exit intent popup to offer a coupon to complete a cart or to capture a visitor’s email address and then send an abandoned cart email automatically. Exit popups are one of the best ways to recover abandoned carts. And, it’s easy to find a good discount exit popup example to model yours after.
Capture Leads With An Exit Popup
An exit popup can be used for lead generation for your sales team. Exit popups have been proven to dramatically increase leads and should be a part of every lead generation strategy. And, because they can be placed on any web page, you can create specific exit units that include calendar links, etc…
Lead Nurturing
Similar to the above, an exit popup can be set up to automatically nurture leads for potential customers. For example, you can put in a lead magnet for somebody to have to sign up to get. You can automatically put ebooks in your exit popups or a white paper in your exit popup or even use an exit intent popup to send people the results from an ROI calculator or more. You can then automate what these potential customers get in follow-up emails or reach outs.
Visitor Feedback
An exit popup is great to use if you want to capture user feedback. Creating polls in a platform like Hello Bar is easy and you can put into an exit intent popup customized based on a page or a visitor.
Direct To A URL
You can direct users to a specific URL if you have popular blog posts or have a sale going on or something else. You simple need to add a CTA and a URL into your exit popup.
Monetization
You can add ads directly into your exit intent popups and this can add a new monetization stream.
And So Many More Use Cases For An Exit Intent Popup
Exit intent popups work well for a huge variety of goals and is why exit intent popups are so popular. You can find many exit popup examples for a huge variety of use cases, and an exit popup can often even include custom code.
How Does An Exit Intent Popup Work?
The Basics
An exit intent popup appears when a website visitor is leaving, but how? Simply, exit intent technology determines when a user is about ready to leave. This exit intent technology uses different factors to determine when a website visitor is about to exit a webpage or website. It will then trigger an exit-intent popup form meant to convert visitors. An exit intent popup can be set up to serve only certain website visitors or an exit intent pop-up can be set to serve a popup overlay to all visitors. You can even target website visitors differently based on a variety of factors. For example, if your website visitors are visiting from mobile devices, it’s easy creating popups that are different for visitors for mobile devices vs desktop devices.
The Variables
Some of the technology used to determine when to serve exit intent popups includes variables such as where the mouse is on the page, the velocity of the mouse as it goes outside of a webpage, when the clicker gets near the exit button or browser’s close button and more. The tech powering an exit intent popup is pretty nifty and can easily be adopted by any online business.
Hello Bar Has Experience
Hello Bar has been around for a while and has a massive amount of experience helping websites convert more of their traffic.
We have been helping companies with recovering exiting visitors for over 12 years
Yes, we have more competitors now than we did ten years ago. And, while a number of our competitors have decent tools, we have something most of our competitors don’t have…over 12 years experience.
We pass on that learning to our customers and every exit popup
We have weaved that experience into each exit popup template we offer and to the service we provide. We have learned so many exit popup hacks to convert more site visitors and we are happy to share those exit popup hacks with our customers. That’s why our exit intent popups convert at such a high rate and why we have a reputation for being the right exit intent popup partner.
Hello Bar Is Easy To Use For Your Exit Popup
Hello Bar has won many awards for its ease of use and using Hello Bar for our exit popups is no exception.
Templates For Making It Easy To Launch A Beautiful & High Converting Exit Popup
Hello Bar’s drag-and-drop builder includes hundreds of templates from leading designers and conversion specialists. And we have templates that are perfect for your exit popup whatever your conversion goal is. And, all templates are included in all Hello Bar plans.
Easy To Customize
Hello Bar makes customizing your exit popups quick and easy. You can easily change the colors, fonts, copy, CTAs, and more.
Simple To Optimize
Just like everything within your online marketing activities, you should be regularly testing your exit popups to find what works best. Hello, Bar has built-in A/B testing to make that easy. So you can create two different (or more) exit intent popups and have them battle it out to see which one performs the best.
A Breeze To Create Automations
Given our many integrations, it is very easy to create automations for your exit popups to trigger additional activities within your marketing and sales stack.
Hello Bar Drives ROI
Hello Bar is powerful while being affordable and easy to use.
Helps You Increase Conversions
Exit popups work really well in reaching many of your conversion goals. So, if you can convert just a few more visitors from your exit campaigns, you can earn back the cost of Hello Bar very quickly.
Hello Bar Is Affordable & Transparent
Hello Bar has been trusted by over 700,000 websites and has chosen to keep its pricing affordable and transparent. We want to be a valuable resource for ambitious companies around the world and believe we should be affordable enough for all to use.
Just A Few Conversions = ROI
You can easily track your Hello Bar ROI. And, what we have found is that our customers can drive strong ROI from just a few conversions.
Additional Tips For Using Hello Bar’s Exit Intent Popups
Below are some additional tips for using Hello Bar’s exit popups:
Have a clear call to action
Be sure to have a clear call to action in your exit popups.
Test, test, test
We have said it before, but be sure to test often to see what works best for your abandoning visitors.
Don’t be afraid to be bold
We have been at it for a while, and we have learned that people are worried about popups. We tell them the key is to be bold while respecting the user’s experience.
Respect the user experience
If you block the user from his/her journey, this is simply annoying and bad practice. This will just upset your abandoning visitors and they for sure won’t come back. From experience, we have learned that you can be bold while also respecting the user experience.
Try different triggers
In addition to exit, you can trigger your conversion popups by a variety of other means. We encourage you to do this – try triggers such as “timed” or “scroll” or others. The key is to see which works best.
Understand your target audience
Understanding your target audience and who your visitors are is key. Create popups that include compelling discounts, content or other value that captures your visitor’s attention and re-engages your abandoning visitor.
Track performance
Be sure to track how your exit popups are performing.
Look at exit popup examples
Do searches for other popup examples to see how people are using this powerful tool to driver more conversions.
Choose a tool that comes with good service
Pick a tool that has a customer success team that is there to help you succeed.
You Can Use An Exit Popup Along With A Welcome Popup
We get this question a lot. Can you use both a welcome popup and an exit popup? The simple answer is yes but it depends. We suggest using different messages and different CTAs for each of these. The key to high-converting popups is context and personalized messaging.
Automations = Key
Automations are key if you want your exit popups to become part of your overall marketing strategy. This means automating the behavior your exit popup drives.
Automate abandoned cart messaging
You can automate the process of serving abandoned cart messaging, and it’s good to take that even further. You can automate coupons in that messaging and even automate a hotlink back into the shopping cart for the user.
Welcome emails
Automate email sends when somebody signs up through your exit intent popup. This is easy with Hello Bar because we have so many direct integrations with email service providers.
Product and content recommendations
Automate recommendations for additional products and content that you know the visitor will be interested in. This is one of the surest ways to bring somebody back in. People don’t want to miss something they are interested in.
Set Goals For Your Exit Efforts
Just like anything in your marketing plan, you want to set goals and then track those goals for your exit popup efforts.
Create a clear goal for your exit popup efforts
You should create and communicate clear goals. For example, if you want to increase pageviews per visitor, set up that goal and communicate that to your team. Then determine how much an exit popup can contribute to that goal.
Assign an owner to those goals
Find somebody on your marketing team to own those goals and create incentives for him/her to reach those goals.
Set up tracking
You can set up tracking GA 4 or other analytics to see just how many visitors your exit popup is saving and bringing back into your site to take action.
Monitor & optimize
With those in place, be sure to monitor how your exit popup is performing and optimize to improve performance.
Conclusion: An Exit Intent Popup From Hello Bar Can Boost Your Growth
Hello Bar is a quick, easy, and affordable way to increase your conversions and boost growth.
Over 700,000 websites have used Hello Bar to reach conversion goals.
Using Hello Bar to recover visitors as they are exiting is one of the most ROI positive actions you can take.
