If you’re a business and you’re looking to create leads online, there’s a pretty good chance that you’ve already heard of gated content. Perhaps you’ve even attempted it already—a downloadable whitepaper, a registration for a webinar or two. But the…
If your company website is on WordPress, chances are you’ve already had someone mention WordPress SEO plugins to you. There are those who swear by them. Some believe they’re a magic bullet (they’re not). But here’s the honest truth: WordPress…
A Real-World Playbook for Companies Losing Email Subscribers If you’re sending email campaigns and beginning to see a decline in subscribers, you’re not alone. Email unsubscribe counts are a part of email marketing. But when they begin to accumulate, it’s…
If your emails aren’t reaching inboxes, it doesn’t matter how awesome your subject lines are or how irresistible your offer is—because people aren’t seeing them in the first place. That’s where your email reputation comes in. It’s one of the…
When you’re sending out an email, the call-to-action (CTA) is basically the whole point. You can spend all day crafting the perfect subject line, making the email look sharp, and tweaking the copy until it sings, but if your email…
Picking an email marketing platform isn’t the easiest thing. It can seriously change the way you do business. Brevo (used to be Sendinblue) is trying to make it easier with solid features and decent pricing for pretty much any size…