Ever notice how easy it is to say “yes” to something small, but harder to commit to something big right away? That’s not a bug—it’s how the human brain works. And it’s the reason multi-step popups are quietly killing it…
Most popups are all about the sale. “10% off if you sign up now.”“Get your free guide.”“Wait! Don’t leave!” And then… silence. Once the sale happens, most brands go quiet. No check-in. No next step. Just hoping the customer magically…
If you manage a website, run an online shop, or handle any kind of digital marketing, you already know that privacy laws are no joke. What once felt like a background technicality has become front and center for anyone using…
Think about the last time you landed on a website and got hit with a giant form right away. Name, email, phone number, maybe even your company size—sometimes it feels like you’re filling out a government application, not signing up…
You’ve probably noticed something different about shopping online lately. Instead of boring, predictable popups asking for your email, you see a wheel you can spin, a scratch card you can reveal, or a box that promises a surprise if you…
Alright, let’s have a real talk about A/B Testing for Popups—how to actually run a popups A/B test, what to watch out for, and what actually makes a difference when you’re trying to get more leads out of the same…