Personalization in ecommerce isn’t new. Everyone knows greeting customers by name or sending a birthday discount works. The problem is most businesses stop there. They keep things surface-level because doing it at scale feels impossible. Yet, the brands that figure…
It’s no secret that every business wants repeat customers. Membership and loyalty programs are supposed to help with that. But in reality, most people won’t go hunting for a signup link buried in your website footer. Even customers who love…
Ever feel like your sales could be higher, but customers just keep hesitating? You’re not alone. Most businesses are constantly looking for ideas to drive more sales, but not every idea actually gets people to act. The truth is, sometimes…
Most people who set up popups forget one important thing: tags. You know, those bits of code you drop into your site for tracking stuff—analytics, ads, conversions. Without properly firing those tags when a popup is shown or clicked, you’re…
Table of Contents What Are Persuasive Words? 5 Types of Persuasive Words (And Where to Use Them) 1. Words That Build Trust 2. Words That Add Urgency 3. Words That Show Value 4. Words That Tap Into Emotions 5. Words…
Leads are the lifeblood of any business. Without leads, there are no sales. No growth. Just a whole lot of frustration. But here’s the thing—most companies either overcomplicate getting leads, or they do sporadic stuff without a system. Perhaps you’ve…