Ways to Use Calls to Action (CTAs) in Your Marketing Strategy

Ways to Use Calls to Action (CTAs) in Your Marketing Strategy A call to action is undoubtedly one of the most powerful marketing tools available to businesses and organizations. It is an essential element in any effective marketing strategy, as it can help you increase conversions, drive sales, and boost brand awareness....
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Converting Website Visitors into Leads [CRO Included]

Converting Website Visitors into Leads [CRO Included] Creating a stunning website that attracts visitors represents an excellent step toward marketing success. However, it’s not the be-all and end-all. To secure strong business growth and establish your brand, you’ll need to convert visitors into paying customers. So,...
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Data-Driven? How To Calculate Your Lead Conversion Rate

Data-Driven? How To Calculate Your Lead Conversion Rate The world of digital marketing is full of buzzwords and technical-sounding metrics designed to help businesses boost organic traffic and drive growth. While some of these metrics may seem a little pointless or superfluous, others could transform your marketing...
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How To Get Followers on Instagram – 2020 Complete Guide

How To Get Followers on Instagram – 2020 Complete Guide Social media platforms have revolutionized the way companies approach their marketing strategies in the last decade. They have also paved the way for individuals looking to promote themselves by building their personal brands and becoming influencers. Instagram is by...
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6 Tips for Keeping Your Viral Video On-Brand

6 Tips for Keeping Your Viral Video On-Brand In the digital era, videos are one of the most popular and effective tools for spreading brand awareness — and that’s not just an opinion, according to the most recent data from 2019: Video marketing increases revenue 49% faster than non-video campaigns. Brands that...
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7 Ecommerce Lead Generation Tactics for 2019

7 Ecommerce Lead Generation Tactics for 2019 You already know the basics. There’s no point rehashing rudimentary ecommerce store tips like cart abandonment emails. Instead, we’re going to look at a few foundational ways to scale sales, along with some new trends that will revolutionize how people shop online....
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