5 Best Places to Add Signup Forms on Your Website

If you run a newsletter, you’ve probably asked yourself a simple question: what are the best places to add signup forms on your website so people actually join instead of ignoring them?

You can tweak copy, colors, and buttons all day, but if the form sits where no one looks, it will never pull its weight. The best places to add signup forms on your website are the ones that line up with what visitors are already doing on the page: reading, scrolling, deciding to leave, or checking who you are.

In this guide, we’ll walk through five of the best places to add signup forms on your website, using real examples and numbers from brands that tested these spots in the wild. No theory. Just placements that have actually captured thousands of email addresses. All of them are proven best places to add signup forms on your website for people who care about measurable email list growth.

We’ll stick to what already works, show you why each placement matters, and keep it practical so you can adjust your own signup strategy without rebuilding your entire site.

1. Floating bar that follows people as they scroll

A floating bar is one of the simplest best places to add signup forms on your website because it stays visible the whole time someone browses your site. It sits at the very top or bottom of the page and follows the visitor as they scroll, so the call to join your list is always right there without blocking the content.

Cosmetic Capital used a floating bar like this and paired it with a countdown timer. The bar showed a clear email signup form plus a bold button that stood out from the rest of the page. That one campaign helped them collect more than 18,000 new leads. That is what makes floating bars one of the best places to add signup forms on your website when you want consistent, low-friction visibility. For many sites, this becomes one of the default best places to add signup forms on your website as traffic grows.

The strength of this spot is predictability. Visitors do not have to hunt for your form. They read, they scroll, and the option to sign up is quietly in view the entire time. If you are trying to monetize a newsletter, that kind of constant presence matters more than fancy design.

You can also keep the form short here. Ask for the minimum, usually a first name and email. Long floating bar forms look heavy and people will ignore them. Short ones match how people use this area of the page: quick glance, quick decision.

If you build your campaigns with Hello Bar, you can spin up a floating bar using a ready-made template, set it to appear at the top or bottom of the page, and limit it to specific URLs where newsletter signups matter most, like your blog and content pages.

2. In and around your blog posts

If your newsletter is connected to content marketing, your blog posts are some of the best places to add signup forms on your website. A lot of people land on your site through a specific article, read it, and then leave. If you are not asking them to stay in touch, you are wasting that attention.

There are two strong placements here.

First, the end of the post.
Chris Lema uses a signup form with a dark background right after his articles. It stands out because the rest of the page is lighter, so the eye naturally hits the form once you finish reading. If someone has reached the bottom, they liked the content enough to stick around. That is why the bottom of a blog post is one of the best places to add signup forms on your website for intent-driven visitors.

Second, the middle of the post.
Neil Patel often drops signup prompts and lead magnets inside his content, not just at the end. One example is his offer for a free Google Ads grader in exchange for an email. These in-post forms catch people who skim. Even if they never hit the footer, they still see an option to join or grab a resource.

When you add forms to blog posts: timing and context matter. Someone reading a detailed article on a topic already cares enough to give you a bit of attention. Your form does not have to shout. It just has to appear in the right moment with a clear reason to subscribe. That is why many content-heavy sites treat blog posts as the primary best places to add signup forms on your website.

Tools like Hello Bar let you create inline forms that you can drop into the body of a post or right after it. On a WordPress site, you can place these inline forms using blocks and have them appear exactly where you know readers pause. If you are serious about finding the best places to add signup forms on your website, start with the parts of your posts where readers slow down, scroll back, or reach the end.

Another one of the best places to add signup forms on your website is not a physical part of the layout at all. It is a timed lightbox popup that appears after someone has spent a set amount of time on the page.

A lightbox popup darkens the rest of the screen and brings the form into focus. The key detail is the timing. You do not show it the second someone arrives. You wait until they have looked around a bit, then ask for the signup.

Runner’s World used this style of popup to present a signup form after readers had already engaged with their content. The popup took over the center of the screen while the rest of the page faded into the background. This kind of timing and visual focus is why timed lightbox campaigns are counted among the best places to add signup forms on your website.

This spot works because it respects intent. If someone has stayed long enough to trigger the timer, they are not just bouncing. They are reading, comparing, or exploring. At that point, asking them to join your newsletter feels more natural.

The actual build is handled with a popup tool. With Hello Bar, you can create a popup, pick a template, and then add display rules so the lightbox shows after a certain number of seconds or page views. You can also keep the form very short here, which the original guidance strongly recommends, since you are interrupting the flow for a moment.

Used this way, timed lightbox popups become some of the best places to add signup forms on your website for visitors who have already shown interest but are not ready to buy or contact sales yet.

4. About page, where people check who you really are

Many sites ignore: the About page. That page is one of the most visited on most websites, which alone makes it one of the best places to add signup forms on your website.

When someone clicks into your About page, they are not cold. They are curious about the person or company behind the content. They want to know who they are listening to before they commit further. That is prime newsletter territory.

Jeff Goins uses this page well. In his About content, he includes a simple signup form that sits right inside the copy. It reads like a natural next step. You read who he is and what he writes about, then you see the form and think, “Okay, if I want more of this, I can join here.” That flow is exactly why About pages are powerful best places to add signup forms on your website.

The goal here is not to throw a loud banner at the reader. A clear explanation of what people get from the newsletter, a short form, no clutter.

With Hello Bar, you can reuse the same inline form you might place in blog posts and drop it into your About page. Because this page often gets a lot of direct traffic from menus and internal links, adding a form there means every curious visitor has a natural way to stick around.

The last placement in this list of best places to add signup forms on your website is also the last chance to keep a visitor on your radar: an exit intent popup.

Exit intent popups watch for signals that someone is about to leave, like moving the cursor toward the browser’s close or back button. Right at that moment, the popup appears with an offer or simple ask. This has the highest impact as one of the best places to add signup forms on your website because you are saving visitors that would otherwise disappear completely.

The Shockbyte example makes this clear. Their exit popup acknowledged that the visitor was about to leave and paired that with a strong discount in exchange for an email address. That one campaign hit a 13.73% conversion rate, and now accounts for more than half of their sales. When you are trying to monetize a newsletter, that kind of lift from people you were about to lose is huge.

The key detail is to keep these forms extremely short. At exit, people are done. They are not going to fill in a long set of fields. Asking for just an email and maybe a first name is usually enough.

With Hello Bar, you can set up exit intent behavior in the display rules for a popup. The logic is similar to the original description. The tool detects when someone is about to leave and then shows the signup form right at that moment, giving you one last chance to ask, “Want the good stuff by email instead of trying to remember this page later?”

Because exit intent handles visitors at the very edge of leaving, it pairs well with the other best places to add signup forms on your website. Floating bars and inline posts catch people while they are engaged. Exit popups catch them at the door.

Also read our guide on 12 Signup Form Examples to Inspire Your Next Website Design

Conclusion

If you only focus on design, you miss the real driver of growth: where the form sits in the flow of someone’s visit. Start with a few of the best places to add signup forms on your website from this list, watch what happens to your signups, and keep adjusting based on what your own visitors actually do, not what looks good in a template.