Why Customer Retention Should Be Your Primary Focus

Why Customer Retention Should Be Your Primary Focus What’s more important for a business success – acquiring new customers or retaining existing ones? It’s a classic sales and marketing question and the one that doesn’t have a straight and simple answer. Though customer acquisition is the lifeblood of any company,...
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Email List Cleaning: Clean Your List Without Losing Conversions

Email List Cleaning: Clean Your List Without Losing Conversions Is it just me, or does your email list look a little bit dirty? Email list cleaning scares a lot of marketers because it involves — gasp! — potentially removing email addresses from that list, but I’m going to talk you through this. You’ll be alright. How to Build an...
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