A Real-World Playbook for Companies Losing Email Subscribers If you’re sending email campaigns and beginning to see a decline in subscribers, you’re not alone. Email unsubscribe counts are a part of email marketing. But when they begin to accumulate, it’s…
When you’re sending out an email, the call-to-action (CTA) is basically the whole point. You can spend all day crafting the perfect subject line, making the email look sharp, and tweaking the copy until it sings, but if your email…
Email marketing is one of the most powerful means of relating with customers and boosting sales and creating trust in any given business. In fact, email marketing has an average ROI of $36 for every $1 spent, making it one…
Quick Poll: Have you ever gotten an email that caused you to say, “This wasn’t for me?” 🔲 A business student receiving an email from a science school offering career prospects.🔲 A human resource professional being pitched by an accounting…
If you’re looking to grow your email list fast, free reports and white papers are among the traditional go-to lead magnets you could turn to. But even these time-tested lead magnets are sometimes hit or miss. And with website conversion…
Having a comprehensive GDPR compliance checklist is more important for businesses than ever before. It is the secret to ensuring your company handles user data responsibly and legally. Still not convinced? By July 2024, over two thousand fines summing up…