Email Marketing For Beginners: A Complete Guide

Email Marketing For Beginners: A Complete Guide Email marketing is a marketing strategy in which emails are sent to an opted-in list of prospects and customers. Through email marketing, businesses can build rapport with their email subscribers, provide value and eventually turn those prospects into customers. Email...
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[Interview] Convert More Visitors into Customers

[Interview] Convert More Visitors into Customers Our own fearless leader Ryan Bettencourt says Hello… and gives some great advice about using Hello Bar to increase the overall conversion of your website. These days everyone does pop-ups and you have plenty of providers to choose from. What has always set Hello...
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Why Customer Retention Should Be Your Primary Focus

Why Customer Retention Should Be Your Primary Focus What’s more important for a business success – acquiring new customers or retaining existing ones? It’s a classic sales and marketing question and the one that doesn’t have a straight and simple answer. Though customer acquisition is the lifeblood of any company,...
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