According to a report by the Content Marketing Institute, 7 out of 10 customers tend to like the written content of a brand more than its ads. It’s evident that customers like reading informative content.
Unlike in the past, when people used to buy things based on ads, now customers are more informed and want to make sure that they’re buying the right product.
That is where your blog comes in.
By writing informative blog posts, you can attract more leads and convert them into customers.
But how do you convert blog traffic into leads?
Here’s an overview of getting more leads from your blog traffic.
What Blogs Get the Most Traffic?
Some businesses blog just for the sake of it.
But that’s not going to take you anywhere.
If you want to get more leads from your blog traffic, you need to make sure that your blog posts are interesting and informative.
Your blog posts should be such that they add value to your readers’ lives.
They should be able to learn something new from your blog post or be entertained by it.
Here are some ideas for blog posts that tend to get a lot of traffic:
- How-to guides
- Case studies
- Expert opinions
- Original research
How Do You Convert Blog Readers to Leads?
Every business wants a high traffic blog.
However, traffic does not necessarily translate into more leads.
To convert blog readers to leads, you will need a few things–a good call-to-action (CTA), an optimized lead capture form, and valuable content that your readers can benefit from.
Ideally, your blog posts should have at least one CTA in them. For example, it may link to your product page or an opt-in form.
Your lead capture form should not be intrusive and ideally be placed above the fold.
Most importantly, make sure that your blog posts are well-written and interesting enough for readers to want to sign up with you.
Here’s how to convert blog traffic into sales:
Step 1: Identify Your Target Audience
The first step to getting more leads from your blog traffic is identifying your target audience.
You need to know who you’re writing for and what interests them.
Only then can you create content that appeals to them.
To find out who your target audience is, you can use Google Analytics.
It provides a wealth of information about your blog visitors, including their demographics and interests.
Additionally, you must show the right message to the right audience at the right time.
With HelloBar, you can target visitors by country, state, and city.
Likewise, you can target them by the campaign, source, ad, medium, and other parameters.
Step 2: Create Interesting and Informative Posts
Once you know your target audience, the next step is to create interesting posts they will enjoy reading.
You can do this through keyword research or even consulting with an SEO expert to find out what topics are being searched for the most.
Your posts should be well-researched and well-written.
They should also be optimized for search engines so that they rank higher in search results and attract more organic traffic.
Step 3: Use Popups
You can show different CTAs to different visitors by using popups.
These can convert your blog traffic into leads and sales, especially if you use them strategically.
For example, if your conversions are low from a specific country or region, you can try showing a popup with the CTA “Sign up for exclusive discounts” to those visitors.
Likewise, you can use popups to show different offers to first-time and returning visitors.
HelloBar provides different types of popups to capture the attention of your blog visitors.
Here are some popular ones:
- Modals: These popups appear over your blog post and can be customized to match your brand.
- Bars: These are persistent popups that scroll down or up as your visitors do.
- Alerts: You can also use floating messages to enhance user engagement and alert visitors about updates.
Step 4: Leverage Internal Linking
Internal linking is your ally when it comes to converting blog traffic.
By strategically linking to other relevant posts on your site, you can boost the overall authority of your blog and increase conversions.
There are a few ways to go about doing this:
- Incorporate CTAs within your post that link directly to landing pages or other relevant content.
- Leverage your blog author bio to link back to highly authoritative posts that you’ve written.
- Create custom anchor text for the links in your post and use it throughout the copy to make your site more search engine-friendly.
Step 5: Analyze Your Results and Iterate
Finally, no matter what tactics you use to convert blog traffic, you need to analyze your results to see what’s working and what’s not.
It will help you fine-tune your approach and get even better results over time.
You can use Google Analytics to track your progress and see how your blog posts are performing. If you’re using popups, you can also use HelloBar’s tracking & optimization features to monitor the performance of your campaigns.
Depending on the metrics of your choice, you can analyze your campaign performance and see if there’s room for improvement anywhere.
Similarly, you can create custom reports with business-relevant data to make data-driven decisions.
HelloBar also facilitates A/B testing, allowing you to find better-performing lead generation techniques.
Best Practices for Converting Blog Traffic
Now that you know how to convert blog traffic and increase lead generation, here are a few best practices to keep in mind:
Use Social Media Tools
Social media platforms like Twitter, LinkedIn, and Facebook can help you drive traffic to your blog.
By sharing your content on these platforms, you can reach a wider audience and generate more leads.
You can also use social media tools to create and share engaging visuals with your blog posts.
It is especially effective if you’re targeting millennials, who are known to like visual content.
PowerReviews research showed that 72% of customers actively seek visual content before making a purchase.
Meanwhile, 81% of millennial shoppers prefer visual content.
Therefore, using social media tools is an effective way to increase traffic to your blog and convert it into leads.
Create a Sense of Urgency
When creating CTAs, it’s important to create a sense of urgency so that visitors are more likely to take the desired action.
For example, “Sign up now and get 50% off your first purchase” or “Claim your free trial before we run out of stock.”
Using urgency-based copy
is an effective way to convert blog traffic, especially if you’re targeting a niche market.
In addition, by making the offer exclusive and limited in nature, you can get more conversions from your website visitors.
Re-marketing is another effective way to convert blog traffic.
By retargeting website visitors who have shown some interest in your brand and products, you can remind them about your offer and increase conversions.
You can use several platforms for re-marketing, including Google Ads, Facebook Ads, and AdRoll.
Once you start getting visitors on your landing page, your next approach should be to convert them into paying customers.
While a call to action is imperative, it’s not the only way to convert blog traffic.
As explained in the article, you should also use social media tools, create a sense of urgency in your CTAs, try A/B testing for campaigns, promote your free trials or offers, and use re-marketing to improve results.
By using these tactics along with a well-designed landing page, you can convert blog traffic into leads and customers more effectively.