Why You Should Be Using Video Popups Including 10 Examples For 2025

Many websites still use text-heavy popups to get attention. But most people don’t want to read a wall of text. They want to see something. That’s where video popups win.

Using video in popup is one of the easiest and most natural ways to make people stop, listen, and act. A video popup doesn’t just catch the eye—it holds it. It explains things faster, builds trust quicker, and drives better results than a regular form or banner.

If you’re not already using a video popup, or if you’ve only tried one and left it at that, you’re likely missing out on a tool that combines clarity, persuasion, and performance.

This blog goes deep. You’ll learn why video popups are more than just a trend. You’ll see how video in popup campaigns can serve different business goals. And you’ll get 10 examples to copy, adapt, or build from in 2025.

What Makes Video Popups So Effective?

A well-timed video popup combines visibility and persuasion. Instead of asking people to read or fill out forms, you show them something they actually want to see.

Why businesses are leaning toward video in popup formats over static ones:

• Visuals beat words: A video popup tells your story before they even scroll.
  
• Video builds trust: A human face in a video pop up feels more real than any landing page text.
  
• Retention improves: People remember 95% of what they see in a video popup, compared to 10% from reading.
  
• It’s versatile: From sales pitches to feedback requests, a video popup adapts to the goal.
  
• It keeps users on-page: Unlike redirecting to a video platform, a video popup plays right where the user is.
  

Common Use Cases Where Video Popups Work Best

These are the scenarios where video popups work best:

1. Product Pages: Timed video popups explains features in 30 seconds. Less confusion, more conversions.
   
2. Onboarding Tutorials: Video in popup helps new users see how a tool works, live.
   
3. Sales Pages: Complex pricing? Use a video popup to break it down.
   
4. Exit Popups: Add a short testimonial or product recap in a video pop up when the user tries to leave.
   
5. Event Signups: Want people to register? Let them hear from the speaker directly—in a video in popup.
   

What Goes Into a Great Video Popup?

A good video popup isn’t just about having a video. It’s about showing the right message at the right time. Key points:

• Delay or trigger smartly: Don’t show your video popup too soon. Wait for scroll, exit intent, or a click.
  
• Short and useful: Keep it under 60 seconds unless it’s a demo.
  
• Mute by default: A video popup with loud sound is annoying. Use subtitles.
  
• Add a CTA: “Buy now,” “Watch more,” “Subscribe.” It works well in a video pop up.
  
• Compress and test: Laggy video popups are worse than none at all.
  

10 Smart Examples of Video Popups for 2025

Image by rawpixel.com on Freepik

Each one is based on real business needs—showing how a video popups can add value, increase conversions, and improve the user experience.

1. B2B SaaS Product – Founder’s Message on Homepage

When a new visitor lands on a SaaS company’s website, a video popup appears with the founder or CEO introducing the product. It’s not a pitch. It’s a conversation. In 30 seconds, they explain why they built the tool, who it’s for, and what makes it different. This builds trust and positions the product as credible. Seeing the founder speak directly gives users a human connection before they explore features or pricing. A great use of video in popup that doesn’t feel like marketing—just clarity.

2. Beauty Brand Demos – Product Video on PDP (Product Detail Page)

Imagine browsing a beauty product online—say, a new foundation or lipstick. Instead of relying on static images or text, a sleek video in popup appears when you scroll halfway down the page. It shows how the product looks in real life, how it applies on different skin tones, and what the final finish looks like under daylight. This kind of video popup helps eliminate guesswork and builds purchase confidence. Users no longer have to search YouTube for product reviews—the brand gives it all, right there, within the site.

3. Online Course Sites – Tutor Intro or Class Walkthrough

Buying a course is a commitment. Instead of just showing course outlines, a smart popup video plays when users visit the course landing page. The tutor speaks directly to the user, explaining what’s covered, how the course is structured, and what outcomes to expect. This video popup gives users a sense of teaching style, tone, and pace—things that can’t be conveyed in bullet points. Bonus: it also reduces refund rates because expectations are clear before payment.

4. Fitness App Walkthrough – Feature Demo in Under 1 Minute

When users download or browse a fitness app, a video popup appears showing the main features: personalized workouts, nutrition tracking, and progress analytics. It’s animated, quick, and punchy. Rather than listing out features, this popup shows the value in motion. New users immediately see what they’ll get without needing to click around or read paragraphs. This increases activation rates and decreases uninstall rates—because users get clarity from the very first impression.

5. Cart Recovery – Reminder with Value Recap

If a user adds items to the cart but starts to leave, an exit-intent video popup triggers. It features a quick montage of the selected items, along with highlights like “Free shipping,” “Hassle-free returns,” or “Limited stock.” This video pop up gives a subtle nudge—not a hard sell. It reminds users of what they liked, reduces hesitation, and often brings them back to checkout. It works better than static reminders because it shows value, not just a prompt.

Also read our guide on Exit Intent Popup: Set Up Yours in Under 5 Minutes With These 13 Tips

6. Consulting Firm – Case Study Explainer on Service Pages

Many consulting firms write long PDFs about their client success stories. But most people won’t read them. Instead, a short video popup plays when users spend time on a service page. It summarises a client’s journey in 45 seconds—with voiceover, bullet animations, and end results. No fluff, just outcomes. This turns passive readers into warm leads. It also helps decision-makers quickly understand what kind of results they can expect—without booking a call yet.

7. Telehealth Providers – Ease Patient Concerns with Doctor Video

Telehealth is still new for many. Patients worry about privacy, how it works, and what to expect. A doctor-led video popup explains how to book, what happens during a session, and how data is handled. The popup appears after 10 seconds on the booking page. This humanises the experience. It reassures first-time users who might otherwise bounce. A video in popup like this improves trust and increases the chances of someone actually completing an appointment request.

8. Conference Website – Speaker Teasers and Talk Highlights

Event websites can be overwhelming—so many sessions, names, and topics. A video popup helps by showing speaker introductions, session previews, and past event clips. It triggers when someone visits the agenda or speaker lineup page. It’s short, well-edited, and adds energy. Visitors are more likely to register when they hear the speaker’s voice and tone and see the buzz of past events. This video in popup makes the event feel real and worth attending.

9. Charity Campaigns – Emotional Storytelling in Popups

Fundraising pages usually show stats and appeal messages. But a well-crafted video popup tells a human story. A child talking about how a donation helped them get clean water, or a family describing the impact of food aid. These video popups don’t need to be long—just 60 seconds of authentic storytelling. They show real faces and emotions. This taps into empathy far more than a static banner could, and significantly boosts donation rates.

10. Marketplaces or Etsy Sellers – Personal Welcome from the Maker

In marketplaces where shoppers interact with individual sellers, trust is everything. A first-time visitor to a seller’s store sees a friendly video popup from the maker themselves. They explain how their products are made, what care they take in packaging, and how customer support works. It’s casual and filmed on a phone—but it builds trust. This kind of video in popup makes the store feel more like a local shop than a random listing. Buyers are far more likely to convert—and even leave a positive review after.

The Psychology Behind Video in Popup That Works

Here’s why a video popup works at a psychological level:

• Movement captures attention: A still popup may be skipped. A video in popup draws the eye.
  
• A face builds connection: It feels personal.
  
• Persuasive words have more power: Saying “watch this” or “you’ll love it” lands better than written copy when delivered by a voice.
  

Combine this with a strong offer and you get results.

Final Thoughts

A video popup isn’t a magic bullet—but it’s close. If you use video in popup the right way, it can increase conversions, build trust, and give your visitors the clarity they need to act. It’s not about being loud—it’s about being helpful, fast, and easy to understand.