Everyone in business knows email works. It’s personal, direct, and one of the few marketing channels that can bring results without spending a fortune. But then reality hits: to send emails, you need an email list, and building one from…
Let’s keep this simple. You’ve probably seen a squeeze page. You might’ve even signed up through one. But you may not have stopped to think why it’s called a “squeeze page” or how exactly it fits into your business marketing…
A Real-World Playbook for Companies Losing Email Subscribers If you’re sending email campaigns and beginning to see a decline in subscribers, you’re not alone. Email unsubscribe counts are a part of email marketing. But when they begin to accumulate, it’s…
When you’re sending out an email, the call-to-action (CTA) is basically the whole point. You can spend all day crafting the perfect subject line, making the email look sharp, and tweaking the copy until it sings, but if your email…
Email marketing is one of the most powerful means of relating with customers and boosting sales and creating trust in any given business. In fact, email marketing has an average ROI of $36 for every $1 spent, making it one…
Quick Poll: Have you ever gotten an email that caused you to say, “This wasn’t for me?” 🔲 A business student receiving an email from a science school offering career prospects.🔲 A human resource professional being pitched by an accounting…