Words That Sell: How to Sell More Using Persuasive words on Your Website

People don’t buy from websites—they buy from words that make sense to them. The way your site talks to a visitor shapes what they feel and what they do. Right words make them click. The wrong ones? They just leave.

You don’t need fancy writing. You need the kind of language that feels familiar, helpful, and real. In this guide, we’ll go over how to use persuasive words to help your website sell better—without sounding like a robot. If you’re wondering which words persuade people best, we’ll show you how to find and use the exact persuasive words that sell.

What Are Persuasive Words?

Persuasive words are the kind that nudge someone closer to saying yes. Yes to trying. Yes to buying. Yes to trusting you.

They’re not flashy. They’re not clever. They’re just the kind of words that make people feel safe, excited, or ready to take action. In fact, some of the most effective words that persuade customers are simple ones that focus on benefit, trust, and timing.

5 Types of Persuasive Words (And Where to Use Them)

Let’s break it down with clear categories, examples, and places where you can use these words without sounding fake. These are real-world uses of persuasive words that sell.

1. Words That Build Trust

People don’t spend money when they feel unsure. They buy when something feels reliable. These words help calm doubts and show that you’ve got things covered.

Words to use:

• Proven
• Trusted
• Guaranteed
• Official
• Certified

Where these fit well:

• At checkout (“30-day money-back guarantee”)
• In product descriptions (“Certified ingredients”)
• In homepage headlines (“Trusted by over 5,000 users”)

Why they work: They show you’re not new at this. You’ve got results, and you’re backing your promise. These are the kinds of persuasive words customers look for when deciding where to buy.

2. Words That Add Urgency

Sometimes people just need a little push. When they feel like an offer might run out, they’re more likely to act now. These words help create that gentle nudge.

Words to use:

• Limited
• Hurry
• Last chance
• Now
• Expires

Where to put them:

• Product listings (“Only 3 left in stock”)
• Email subject lines (“Ends tonight”)
• Promo banners (“Hurry—limited time only”)

Use with care: Don’t fake urgency. People can tell. Only use these when the urgency is real. Still, if used properly, these are classic examples of words that sell.

3. Words That Show Value

Image by stockking on Freepik

Customers want to feel like they’re getting something worthwhile. These words help shift their focus from the price to what they’ll gain.

Words to use:

• Free
• Save
• Bonus
• Results
• Affordable

Where they shine:

• Sign-up pages (“Start your free trial”)
• Product blurbs (“Includes bonus e-book”)
• Comparison pages (“Save 30% vs other plans”)

Why they work: Everyone loves a good deal. These are persuasive words that persuade shoppers to take action faster.

4. Words That Tap Into Emotions

Most buying decisions aren’t logical. They’re emotional. These words help people connect with what you’re selling on a deeper level.

Words to use:

• Love
• Safe
• Fearless
• Amazing
• Success

Use them in:

• Testimonials (“I love how simple it is”)
• About pages (“Built with care and safety in mind”)
• Product names or packaging (“Feel amazing, every day”)

Keep it real: Don’t overdo it. One emotional word is enough if it feels honest. This is where persuasive words really earn their place—when they create a feeling.

Also, checkout these 1000 powerful words to use in your copy next time.

5. Words That Tell People What To Do

People often like being guided—especially when they’re not sure what to do next. These words give clear direction.

Words to use:

• Buy
• Join
• Try
• Get
• Act

Place them in:

• Buttons (“Get started”)
• Forms (“Join our list”)
• Product pages (“Try risk-free”)

Why they work: They remove confusion. And when it’s easy to act, people are more likely to follow through. Clear, direct calls using words that sell make all the difference.

How to Use These Words Without Sounding Salesy

Anyone can copy-paste these words. But making them work? That takes intention. Here’s how:

1. Stay in your tone. If your brand is casual, speak that way. Don’t suddenly sound like a commercial.

2. Put these words where people make decisions. CTA buttons, pricing tables, offer boxes—that’s where they help most.

3. Don’t pile on the buzzwords. One solid word is better than a string of five trying too hard.

4. Match them with proof. If you say “proven,” show stats or testimonials nearby.

5. Test. Then test again. Try different words in your buttons or banners. Small changes can lead to real lifts in sales. Testing which persuasive words work best for your audience is a smart move.

Before and After Examples

BEFORE: “We offer great productivity features.”
AFTER: “Get proven tools to help your team save time.”

BEFORE: “Sign up for our updates.”
AFTER: “Join thousands who trust us to keep them in the loop.”

These simple changes show how persuasive words can do the work for you. They’re not complicated—but they are words that persuade, words that sell.

Common Mistakes to Avoid

1. Overhyping everything. When everything is “amazing,” nothing is.

2. Using words that don’t matter to your customer. Know what your buyers care about, and speak to that.

3. Being vague. “Affordable” means nothing without context. Affordable how? Compared to what?

4. Repeating the same words everywhere. Mix it up. Repetition can wear out a good word. Even persuasive words should feel fresh.

You don’t need perfect writing. You need words that work. Words that feel human. Words that match how your customer thinks.

Done right, persuasive words won’t feel salesy—they’ll feel helpful. And helpful wins sales. Whether you’re selling skincare, software, or subscriptions—it’s the words that persuade that often seal the deal.

Conclusion

The right words don’t just sound good—they help people take action. Use them where it counts, keep it honest, and test often. Your website doesn’t need more words—it needs the right ones in the right places. That’s what sells. Mastering persuasive words, especially words that sell and words that persuade, could be the simplest way to grow your sales right now.