Ways to Use Calls to Action (CTAs) in Your Marketing Strategy

A call to action is undoubtedly one of the most powerful marketing tools available to businesses and organizations.

It is an essential element in any effective marketing strategy, as it can help you increase conversions, drive sales, and boost brand awareness.

Moreover, if you use personalized action phrases, they can be up to 202% more effective.

But unfortunately, many companies and marketers don’t have a CTA strategy for their campaigns and business.

In this guide, we discuss some call to action phrases examples that you can use in your marketing to increase conversions and ROI.

How to Create a Call to Action Strategy?

Call To Action (CTA) 3

Creating a CTA strategy begins with understanding your target audience.

Once you know your ideal customer, you can create a CTA that resonates with them and speaks to their needs.

When creating your CTA, be sure to keep the following in mind:

Use Multiple CTAs

Make a list of call to action phrases examples and use them strategically throughout your marketing campaign.

Then, try using different CTAs on your various marketing channels to see which ones perform the best.

You can also use A/B testing to optimize your CTAs for conversion further.

For instance, if you only have one CTA, like ”Contact us for more information”, it might not be sufficient for all the stages of your marketing funnel.

In that case, you could use different CTAs for each stage, such as ”Download our free e-book”, ”Get a free consultation”, or ”Sign up for our newsletter”.

Be Concise

Your call to action phrases should be short, sweet, and to the point.

They should be easy to read and clearly state what you want your target audience to do.

Suppose you’re emailing a newsletter with a CTA that reads ”Click here to read more about our latest offers”.

In that case, it would be more effective to say ”Check out our latest offers simply”.

Personalize Call to Action Phrases

Website personalization has become increasingly important in marketing and for a good reason.

Consumers are bombarded with generic content, and they’re more likely to respond to personalized messages.

Make sure your CTA is relevant to the recipient by using their name or other personal information.

You can also segment your audience and create different CTAs for different groups.

For example, if you’re selling a new product, you might create a CTA for first-time buyers and another for existing customers.

The best call to action phrases for first-time buyers might be something like, “Try our new product risk-free for 30 days.”

On the other hand, the best call to action phrase for existing customers might be, “Get 20% off your purchase when you buy now.”

Make It Actionable

The CTA should tell your target audience exactly what they need to do.

Use action words like ”download”, ”sign up”, ”learn more”, ”get started”, etc.

Your CTA should be clear and concise.

It should tell the reader precisely what you want them to do without ambiguity.

For example, “Download our free guide to increasing website traffic” is more effective than “Read our latest blog post.”

Similarly, for complex cloud services like DaaS (Desktop-as-a-Service), a CTA such as ‘Discover Our DaaS Solutions’ clearly invites users to learn more about these advanced offerings, making the action straightforward and appealing.

You can check out these 50 powerful call to action phrases to find the ones that work best for your content.

Use a Responsive CTA Design

Besides the call to action words, the design of your CTA button is also important.

It should be prominent and visible enough so that users can see it and click on it easily.

Furthermore, it should be designed responsively to ensure that it looks good on all devices, including mobile phones and tablets.

Finally, the design of your CTA button should match the overall style and tone of your website.

For example, if your website has a modern design, your CTA button should also have a modern look.

Similarly, your CTA button should have a classic look if your website is more traditional.

Make Your CTA Button Stand Out

A call-to-action (CTA) button that stand out

Your CTA button should stand out from the rest of the elements on your website and landing pages.

The best way to make your CTA button stand out is to use a contrasting color.

For example, if your website has a light color scheme, you can use a dark CTA button.

Conversely, if your website has a dark color scheme, you can use a light CTA button.

Another way to make your CTA button stand out is to use a different font than the rest of the elements on your website.

It will help draw attention to your CTA and increase the likelihood of users clicking on it.

Create a Sense of Urgency

Scarcity makes people act.

You can prompt your target audience to convert by creating a sense of urgency.

For example, if you’re running a sale, you could use a CTA like ”Hurry, sale ends soon!” or ”Shop now while supplies last”.

Words like ”last chance” and ”limited time only” can also create a sense of urgency and encourage people to act.

Place the CTA Strategically

A call-to-action (CTA) strategically placed on a web page

You can use the best call to action words and still not get any traction if they’re not placed in a practical location.

The best location for your CTA depends on what kind of device your users are viewing it on.

If they visit your site from a desktop computer, you might want to place the CTA above the fold or in a sidebar.

It means that users won’t have to scroll down to see it.

For instance, you can use bars, modals, and sliders by Hello Bar to show CTAs to your customers.

These pop ups are easily customizable and highly effective.

Another way to say call to action is to keep it in the margin.

When the visitor scrolls down the page, the signup button goes along.

Similarly, you can place the CTA in the utility navigation.

It is the section of the navigation that contains links to things like your blog, contact page, and FAQ section.

You can also use scroll boxes, which are popups that show up when the user scrolls to a particular part of the page.

They’re less intrusive than other types of popups and can be very effective.

Examples of Call to Action Phrases for Sales

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If you’ve not created CTAs for your website or marketing material before, you can take inspiration from action phrases examples.

Here are some action phrase examples for different niches.

Real Estate Call to Action Phrases

If you have a real estate business, you can use any of the following CTA phrases to increase conversions:

●      “Looking to buy a new home? We can help you find the perfect property.”

●      “Thinking of selling your home? We’re here to help.”

●      “Ready to make a move? Let us help you find your dream home.”

●      “Need help finding the right investment property? We can assist you.”

You can create a list of 50 powerful call to action phrases real estate and use them in different marketing materials, such as your website content, newsletters, etc.

Health and Wellness Call to Action Phrases

Health and wellness businesses can use the following phrases:

●      “Get started on your fitness journey today!”

●      “Start feeling better with our help.”

●      ” Transform your life with our proven methods.”

●      “Take the first step to a healthier you.”

Fitness Call to Action Phrases

Businesses in the fitness industry often must use slightly more creative call to action phrases, as people are generally already interested in fitness and health.

However, you can use any of the following:

●      “Get in shape with our help!”

●      “Achieve your fitness goals with our assistance.”

●      “Get fit and feel great with our guidance.”

●      ”Get your subscription today to get in shape for the summer.”

Event Planning Call to Action Phrases

Here are some call to action phrases for events you can use:

●      “Planning an event? We can help!”

●      “Get the perfect venue for your event with our help.”

●      “Let us take care of the details so you can enjoy your event.”

Final Words

Sign up now

Using creative call to action phrases is an effective marketing tactic to get more visitors to subscribe, sign up, or make a purchase.

When developing a call to action, businesses should consider what they want their audience to do and then craft a phrase to encourage them to take that action.

Some compelling call to action phrases includes “sign up now,” “learn more,” and “add to cart.”

It’s best to use the best call to action quotes according to your industry.

More importantly, make sure that your call to action is relevant to the content on your page and that it’s placed in a spot where visitors will see it.