Converting Website Visitors into Leads [CRO Included]

Creating a stunning website that attracts visitors represents an excellent step toward marketing success.

However, it’s not the be-all and end-all. To secure strong business growth and establish your brand, you’ll need to convert visitors into paying customers.

So, how can you ensure your visitors don’t go wandering off as soon as they land on your site?

The World Wide Web is full of distractions, after all! In this handy guide, we’ve put together a list of hints and tips for keeping leads engaged and making the most of your online presence.

1. Navigation, navigation, navigation

Navigation Navigation Navigation

What’s the first thing you do when you encounter a website that’s difficult to navigate?

If you’re inclined to up sticks and leave, you’re not alone.

According to a recent survey, 94% of participants view easy navigation as a website’s most important feature.

If you’re looking to turn visitors into customers, creating seamless site experiences is an absolute must.

So, where to begin?

Firstly, you’ll need to consider how you’ll classify and group your goods and services.

If you run a fashion e-commerce site, for example, you may wish to incorporate a drop-down banner with the following primary categories: clothing, jewelry, accessories, bags.

When visitors hover over these categories, they should find further sub-categories to help them narrow their search.

Of course, adding a conspicuous search bar is also super helpful for shoppers on the hunt for a specific item.

If you’re struggling to arrange your webpages or create a navigation pane that works, why not check out your competitors’ websites?

It’s not a great idea to copy them precisely, but other marketing strategists in your industry may have some great tricks up their sleeves when it comes to converting website visitors.

2. Implement a live chat function

Live Chat

Live chat widgets have become standard features on most reputable business websites – and for good reason.

By instantly connecting web users to customer service agents (or bots, if you’re out of office), you could boost your conversion rate by up to 45%. How?

Well, live chat allows you to directly personalize the visitor experience and help users find the information they need quickly.

In turn, this helps create a fabulous sales funnel designed to turn visitors into customers.

3. Offer something for free

Offer something Free

Offering visitors attractive perks represents a great way to get website visitor information and boost engagement with your brand.

Around 84% of marketers use online forms to collect customer contact details in exchange for rewards, as it represents a quick and efficient way to create a database of hot leads.

Depending on your sector, you may consider giving away the following:

  • A free e-book
  • Discounts on first-time purchases
  • Access to paywalled articles
  • A chance to win a big prize
  • Access to a quiz
  • A free demo of your product or service

Once you’ve collected a substantial number of leads, you can start nurturing them through email campaigns, phone calls, or other direct marketing techniques.

4. Add an exit pop-up

Visitors into Customers 1

Exit pop-ups are the messages that appear on your screen when you’re about to close a page on your browser.

They’re designed to hold visitors’ attention and are super easy to implement with help from a service such as HelloBar.

A well-executed exit pop-up could boost your conversions by up to 10% – not bad for such a simple technique.

You’ll need to design the style and goal of your exit pop-up around your business and customers. Common examples include:

  • Social media links: Presenting visitors with links to social media profiles before they leave will encourage them to connect with your brand. Just remember to regularly update your profiles with engaging content.
  • Newsletter sign-up forms: Adding a ‘Subscribe Now’ button to your exit pop-up is a great way to grow your database of leads and keep time-poor website visitors engaged with your brand.
  • Discounts: Stop visitors in their tracks with a discount offer they can’t refuse.
  • Exclusive content offers: Why not offer your visitors access to paywalled content in exchange for an email address?

Whatever style of pop-up you choose, remember to nurture any leads you collect and try to avoid using pushy language – you’ll only drive people away!

5. Don’t coerce or trick your leads

Do not trick

Some companies offer attractive free trials that lock people into deals they don’t need or want.

Most web users can’t be bothered to read the small print when signing up to offers, something marketers can take advantage of.

While it may seem like a good idea to squeeze as much money as possible from unsuspecting customers, you’ll only end up harming your brand’s reputation.

Although cancellations are frustrating, you can minimize them by delivering an excellent product and service.

6. Focus on sleek design

Visual Design

Did you know that 75% of a site’s credibility relates to its visual design?

Web users are more than happy to judge a book by its cover, so you should focus on creating a site that’s error-free and pretty to look at.

Try to include aesthetically pleasing images and sophisticated color schemes that don’t overload the senses.

7. Add an inactivity pop-up

website leads 1

Do visitors frequently drift away from your pages to open a new browser or tab?

Why not install an inactivity pop-up that reengages people who’ve stopped interacting with your site?

Adding a sound will capture your potential customers’ attention and help them re-engage with your goods and services.

Just remember – the content of your pop-up should include a special offer or compelling reason to maximize leads and conversions.

8. Work on your calls to action (CTAs)


Your CTA should be short, sweet, and easy to spot.

Whatever action you want your users to perform, remember to spell it out in a small number of words.

If you’re including a CTA button, make sure it stands out by using a striking color or bold font.

You should also try to reduce any visual clutter surrounding the CTA – retaining plenty of negative space could increase your conversion rate by over 230%!

9. Add testimonials to your landing pages


Tastefully arranged testimonials will build audience trust in your brand and help you stand out from the competition.

Obviously, you should only use genuine testimonials gathered from social media, Google reviews, survey results, or other relevant sources.

Don’t be afraid to address any grammatical errors, though – poorly-spelled reviews could drive visitors away!

Turn visitors into customers with HelloBar!

Visitors into Customers

As you can see, there are plenty of straightforward tactics you can use to maximize your site conversions.

Pop-ups represent one of the simplest and quickest ways to capture leads and ensure customers pay attention to your offerings.

If you’re unsure how to install pop-ups, don’t fret – HelloBar is here to help.

We offer a vast array of pop-ups, sliders, and banners designed to suit your audience’s needs.

We even use advanced targeting strategies to maximize the impact of your website. Keen to find out more?

Don’t hesitate to get in touch or start a free account today!