Lead generation is one of the critical aspects of any B2B marketing strategy. Without leads, you won’t acquire any new customers or make sales. Simply put, it will be impossible to reach your growth goals without lead generation. This is the reason why 53% of... Read more...
Our own fearless leader Ryan Bettencourt says Hello… and gives some great advice about using Hello Bar to increase the overall conversion of your website. These days everyone does pop-ups and you have plenty of providers to choose from. What has always set Hello... Read more...
Lead generation is the problem every company is trying to solve. Without a steady stream of potential new customers, companies won’t meet their targets or be able to grow in the way that they want to. This is where content marketing comes in. A strong content... Read more...
Whether you spend your days focused on content strategy, graphic design, email marketing, or — more likely — a little bit of everything, we’ll bet lead generation is the underlying goal for almost all of your 9-to-5 tasks. While connecting your products and ideas to... Read more...
“Not all popups are bad.” How do you separate good ones from the rest? Is it the conversion rate? The average conversion rate of all popups is 3.08%. The ‘best’ popups (top 10%) convert at an average of 9 times out of 100. That’s not bad, but it can definitely be... Read more...
We all want more leads, right? It’s why you’re reading this article — and why you’re researching every possible best practice to boost those email collection numbers. Email lead generation takes time, but there are ways to get ahead of the curve. Let’s dig into some... Read more...